Soil to Bottle.
Yard by Yard.
Alberto Nunez didn't find agave in a boardroom. He found it in Jalisco. Six years ago, the SDSU-trained mechanical engineer and research scientist at General Atomics purchased three acres of land in Mexico and discovered something that engineering couldn't fully explain — a plant that gives back more than it takes. Tough, resilient, deeply rooted, and capable of producing something worth celebrating. He was hooked.
Back in San Diego, Alberto looked at his surroundings differently. Hundreds of thousands of homes burning through water on ornamental grass in one of the most drought-stressed regions in the country. Land too expensive to farm traditionally. A community with no real connection to the soil beneath their feet.
This is Phase One of Something Bigger.
Back in San Diego, Alberto looked at his surroundings differently. Hundreds of thousands of homes burning through water on ornamental grass in one of the most drought-stressed regions in the country.
